Malls

The staggering increase in the trend of e-shopping has grown very rapidly in India. The last few years have witnessed the increase of online shopping sprees as Indians have shown keen interest in many online portals that specialize in e-shopping.

E-shopping is preferred more as it saves the time, one can know about the best company in the market can select the best product with the needed adequate features sitting at home. As the life is becoming busy day by day people find time less often to go to the malls. Online shopping is the better option here one can just shop around and anything just with one click.

With online shopping complete feature of the product in detail can be known which people in India nowadays are finding more convenient. People can have innumerable choices for each product, whether it is a gift article or an electronic item or jewelry or a sport item. Besides this one get a good benefit of the prices.

One can get different prices of the product from different websites and select the best and the most affordable. While in malls the price of a product is fixed so one doesn’t get the benefit of a variety of prices.

People obviously avoid moving from a store to store for each different product one will have to go to another store, so they prefer using online shopping as it provides almost all the products such as electronic equipments, auto parts, jewelry, gift items, furniture, toys, etc. at the fingertips.

With E-shopping one can inquire about the product from different users and shop any product from almost any part of the world. The people living in small cities, who don’t have malls in the city can, also shop almost anything at anytime with E-shopping. Furthermore, one can get products from other countries without paying shipping or import duty. Due to such a large number of advantages most of the people prefer E-shopping.

Tourists all over the world have always been attracted towards India as it is known for its cultural heritage. However, since the last two decades the imposing presence of malls all over India has transformed the look of the country. Right from clothes to daily accessories everything is available at the malls. You can shop everything under one roof and the advent of shopping malls has given consumers the ultimate shopping experience.

Retail sector in India is booming and growth of shopping malls is the clear indicator of retail growth in the country. Shopping malls provides perfect shopping solutions as consumers can buy anything from a small pin to a luxurious car. It provides all the other facility like multiplexes, entertainment zone, food courts, which attracts the shoppers more. All things are available under one roof; people can shop a variety of a thing from the single shop so it is called ‘one stops shopping’. It saves time, energy and even money as it offers more discount and sell.

With several advantages like walking clubs, free health check-up, discounts, etc. gain more attention to the customers. During festival seasons to attract more customers, it provides few special discounts, sale, and offers, etc… This is the core marketing strategy behind mega malls to offer sale and discounts at the end of the year so that they can clear all out dated stocks by offering them at low prices.

Before a decade ago, there were no malls existing in India, but it grows to 90 shopping malls in August 2005 it continues growth up to 300 mega malls in August 2007 and now there are 500 mega malls currently existing in our country. Thus, now it can be said that India: home of vibrant shopping malls. Growth of shopping malls had also been noticed even in small cities to attract small towns. However, mostly 75% of retail malls existed in Mumbai, Bangalore, Pune, New Delhi and Hyderabad. As the large number of malls grows constantly in India, it indicates economic prosperity of our country.

India is the land of prosperity, different culture, diversity, festivals. However, now after 63years of independence it can be said India: home of vibrant shopping malls.

India has been ruled by centuries right from the Mughal emperors to British rulers- Hyderabad has been one of the most popular cities in India. Hyderabad is a shopper’s paradise and it offers almost everything from handicrafts, jewelry, semi precious stones, dresses, and leather products.

The rise of retail shopping market has turned the old city market to a shopping paradise. It gives the people of Hyderabad the trendiest shopping mall that is helps them in enjoying the ultimate shopping experience.

Hyderabad goes Ecstatic on Malls. Malls are emerging in Hyderabad with each passing year. We can have to look of all the market.

Big Bazaar, it has 150 outlets over the country and it also has an overwhelming outlet in Hyderabad.

Hyderabad Central is a huge mall in Hyderabad. It offers facilities like shopping, movies, food, entertainment, etc.

Lifestyle is spread over 50000sq ft gives all the facility of shopping. It aims to provide complete shopping facility to its customers.

Magna Hypermarket aims to provide all under one roof. They provide all the commodities to their customers.

Music World a newly opened music store that is the best place for music lovers. It gives a wide range of CDs and DVD to its music lovers.

Shoppers Stop is an one-stop shop of the city where you can get everything at one place from kids ware to gold rings, leather jackets and shoes.

Spencer’s retail was the first store open in Chennai. It offers food and grocery under one roof and spread over 15,000 sq ft. it is a combination of departmental store and hypermarket offering customer low priced food.

MPM is spread over one lac eighty thousands sq ft. in this mall you can find almost everything, which satisfies the basic need of customer.

Trinethra Super Retail Ltd is also serving customer needs. It is planning to open its more retail outlets in south India over few years.

Babukhan Mall consists of all branded products like arrow, Louis Philip, Levi’s etc. 

Amrutha Mall is one of the largest malls in Hyderabad having four-stored complex. It has other facilities like a coffee shop, pizza hut, etc.

Hyderabad Central spread over two, 50,000 sq ft with 5 storied building is built for all generation people. Here all products are available under one roof.

The concept of shopping malls has overtaken the popularity of the bazaars that was the hallmark of Indian tradition. Shopping malls is basically a western concept but Indians simply love the mall mantra that has spread far and wide. Indians love shopping in the air-conditioned malls and saving time is the main objective of mall shopping…

We all know that Indian culture is colorful and markets, bazaars are the main essence of this, our tradition says shopping from different markets and shops but now people are not even thinking of that and looking more and malls around them.

“Shop until you drop” statement is now not applicable to people because they know they will have lots of fun entertainment, fast food, different services and other things will make their shopping enjoyable for them. Shopping is not paying and purchasing its much more than that in this modern age. When we look back to the history of India, we found that people were not so civilized and this mall concept was not even in their thought but copying western culture give them a thought to replace traditional markets with huge malls. Things are improving and not only metro cities but also small districts have huge malls for fun and entertainment.

Shopkeepers are now sitting idle and their work and employment are not as powerful as it was earlier, people prefer shopping malls rather going to a shop. All good are available in these multiplexes and now there is the close relation between consumers and malls.

Real estate is going higher with these malls and people fear to invest their money in small places where there is a lack of malls, every day a new mall open anywhere in the country. Our tradition was to shop in markets and bazaars where people enjoy shopping from one shop to another but now this is lost in a crowd of these shopping malls, and people are more comfortable with this modernization.

Retail sector is booming and shopping malls play a pivotal and strategic role in retail business. Most of the mega malls are located in metro cities. Mumbai being one of the largest metropolitan cities, a large number of malls are situated in Mumbai. Many of the large malls are situated in Mumbai’s outer suburbs, which are quite accessible by the average visitor. However, still there are some excellent malls situated in central Mumbai. There are few biggest malls which shoppers must see malls in Mumbai.

The largest mall is Mumbai is High Street Phoenix Mall situated in lower Parel. The imposing presence of tall chimneys until the high street provides full space for shopping. It has premium international and national stores. There are few reasonable retail stores, which suit for all budgets. It also has a courtyard having a food zone, entertainment zone, etc.

If you want to purchase the luxury and international designer brand products Atria Millennium Mall is the best place to purchase. There are few malls situated in the centre of Mumbai and atrium is one of them. The five level atria mall has a unique store known as an eco corner store is popular for having unique range of environment friendly and home bath accessories, which are made by villagers. It has 4-D cinema along with huge food courtyard and entertainment zone.

One of the largest malls in south-east Asia covering 1.2 million sq ft situated in Mumbai outer suburbs are Inorbit Mall. Its ground floor is mostly occupied with British department stores. The first floor is occupied with a national and international clothing brand, clothing store, etc. the top floor is covered with entertainment zone, kids play and food zone.

Other largest mall is the Oberoi Mall covering 50,000 sq ft for shopping, food zone and entertainment zone. You can spend an entire day exploring the mall and the superb collection of stores that have the latest items that can dazzle your wardrobe.

Another largest mall in Mumbai is Infiti Mall, which has three levels in it and the also large number of brands available for clothing, jeweler, music, etc. Here you find the fantastic landmark bookstore which would be love by book lovers.

Having such a fantastic mall in Mumbai people must see malls in Mumbai.

Since the establishment of the first mall in Delhi in the late 90’s there has been no looking back. Indian consumers simply love the shopping experience at the malls because of the ultimate brand outlets, multiplexes and the enchanting food courts. However, today there is a whole different scene for the malls and the shopping complexes. As there came an era of an economic slowdown in India with the recession, the development in malls and multiplexes completely stood still.

There have been various factors responsible for the fading picture of shopping malls in recent days like location, greed among the builders, poor designing, adverse commercial background, and so on. The design of skyscrapers has become extremely popular. The multistory shopping malls with a large number of stores are often found to be empty as the recession has affected the spending power of consumers. The designs of the shopping mall have been a dominant factor behind its failure and its losing popularity.

Furthermore, poor commercial arrangement of shops and invisible advertising are responsible for the fading picture of malls. A beautiful design and a better plan is a must for the malls. The arrangement of the shops and the decoration must be able to attract the consumers. Furthermore, it should have stores for small retailers to big brand names. Most of the malls are not having stores for the small retailers which are killing the markets of small companies.

It is essential that the malls must provide sufficient outlet stores for different brands to  satisfy different needs of the consumers. Variety of products and a variety of brands must be available in each product that provides a large number of options for the consumers.

Because of the new era with the development of online shopping people less prefers shopping in the malls as it saves time and variety of options with the most affordable price available at the fingertips. This development in e-shopping has affected the development of malls and shopping centers in India.

Simple elucidation of the term brand selection is the umpteen choices provided by an outlet to their customers. So brand selection in malls refers to the fact that a mall offers a varied range of brands of the same product i.e. the number of alternative brands of a particular product.

Now, there are various factors involved when it comes to choosing a product of particular brand over other, especially when brands in consideration are equally good and serve their purpose in their own unique way. Here comes to into play the various factor associated with the brands such as brand positioning, brand loyalty.

A consumer loyal to a particular brand over the years will always prefer to go with it owing to the remarkable service he has received from it. So also a consumer may be more inclined to choose a particular brand over other owing to the kind of publicity and its brand image in the market. Thus a person will buy a particular product mostly concerned with the fact that, how associating himself with that particular brand improves his image in the society.

Brand selection in a mall results in a stiff competition between the various brands resulting into improved quality brands at lesser price as the various brands vie for most number of customers, on the other hand it results in poorly informed consumers who aren’t completely aware about the details of any particular products thanks to the plethora of products they have to deal with.

Thus brand selection has its advantage as well as disadvantage, so the responsibility lies on the arms of the consumer so as to determine what he’ll be choosing and what he’ll be discarding. And this has to come after some proper knowledge of the products, because a sensible consumer would purchase a good quality product at a slight higher cost rather than a cheap low quality product.

Delhi Is the capital of India and this place is the heart of the country where beautiful malls and hang out places are in the huge number. Shopping places eat out corners, gaming, entertainment and other fun activities are full in malls. Gone are the days when people were habitual for shopping in Bazaar and they shop from different places, now people prefer to visit malls and this is much easier for them. Many best malls are available in this city, top five are given below:

Lifestyle: This mall is situated at Rajouri garden and famous for its best brands and eats out places. Here you can find all leading brands like Lakshita, Rebook, Woodland, home décor; furnishing, stylish things for you, and your home are all available in this mall. Men and Womed can buy selective items from exclusive brands, and at the same time, they can enjoy delicious food in the found the court of this mall. Punjabi by nature, Yo China, and other outlets are offering great lunch and dinner packages.

DT City Centre Shalimar Bagh:  This mall is situated in Shalimar Bagh area have a Cineplex with shopping area and eat out places, here you can have fun with your friends and family, movie shopping, eating and gamming all things can be enjoyed together.

Metro walks: It’s a fun mall along with an adventure island where you can enjoy adventures activities and shopping as well, boating, Water Park, various slides are exclusive in this mall, famous eating outlets like Barcos, Amritsar to china, Giani Mc Donald’s add more fun to this adventurous place.

AEZ Square: This mall is near to the PVR cinema Vikas Puri; provide shopping eating and entertainment at one place. Archie’s, music world and cosmetic outlets are a specialty here.

TDI city: TDI city is another great mall of Delhi for shopping and entertainment. This is situated next to the lifestyle at Raja Garden. 

A shopping mall is basically a building comprising of various stores and outlets that sell their individual products to the customers. Shopping malls are the central point from where varied local and international brands can sell their product to the common man. Malls can be proclaimed as modern day markets which provide for lot more than just products to the customers.

Malls have several advantages as far as customer service and satisfaction is concerned. The most important one being that you can find almost any general-purpose products in malls provided by different retailers, so you can compare and contrast between quality and price of the product in question and make the best possible choice. The best of the brands display their products in shopping malls so you don’t have to travel any further than the next shop, thus saving both time and energy.

Shopping is said to have calming effect on the minds of the shoppers and many shoppers will vouch for that. With famous food chains having their outlets in malls, they are emerging as a good place to hang-out with friends and spend some quality time shopping, eating, and chatting as is your desire. So if you want to calm your nerves after a harrowing day at work you know where you should be headed to.

Malls provide multi-tiered parking place for vehicles of customers within the mall, thus they avoid traffic congestion caused by vehicles, erstwhile parked on road. Malls around the world are also being used as jogging track, during the wee hours when the malls are closed for shopping, by the space starved citizen.

Thus malls along with providing the right kind of environment for shopping also serve the society in various other ways by providing employment to the locals and also improving the standard of living of the people by providing good quality products at competitive prices.

One of the most sought after cities in India today is Gurgaon. This NCR city has an overwhelming presence of more than 16 malls that spell out fun, frolic, shopping, and entertainment. Gurgaon is also known as the city of malls.

As soon as you enter this city, you will find roads full of malls. You will be surprised to find 3-4 malls on Mehrauli road are situated just one after another. DLF center Mall, MGF metropolitan and Sahara mall is all-together and crowds in this civilized city is really appreciable.

Gone are the days when for shopping you have to search from one shop to another from one market to other now things are easier than ever. Shopping malls made everything very easy, and you can buy everything under one roof. People are adapting this concept very rapidly and one after the other constructions of malls is at peak. First Mall in Gurgaon was constructed in winter season of year 2003, but now you will find lines of malls all over the places.   Ambience, DLF City Center, DLF Mega Ma

Women apparels, Men Apparels, Kids wear, electronics items, fitness equipments, cosmetics, sportswear, food items, grocery, watches, gift items, home care, personal care, or in simple words you can anything to everything is available in these malls. In Gurgaon DLF area, you will rarely find a shop because the people adapt modern civilization, and they prefer shopping in these high class shopping malls.

Not only these services like, fitness clubs, gymnasium, entertainment, food outlets are also provided at the same time. The lives of people have changed in and around Gurgaon, the standard of living is improved, and they enjoy enthralling activities, entertainment, all together with their shopping activities, and it has become more fun than ever.